#WhatSUP! Let’s continue the fight against plastic waste.

Earlier this year, iShopFor Ipsos announced our partnership with Plastic Free Foundation (PFF) to help educate and eliminate single-use plastics (SUP) amongst Ipsos team members and our mystery shoppers. Thanks to you, we were able to make a donation to PFF which went towards their Small Steps, Big Difference campaign!

We chose to partner with PFF as Ipsos shares their vision of seeing a world free of plastic waste. Their Plastic Free July initiative has grown to become the most influential environmental campaign in the world encouraging people in every geography to choose to refuse single-use plastics from their lives and together make a difference. To date, PFF have inspired over 140 million participants in 190 countries to get involved and Ipsos invites you to be part of this global movement too.

Throughout the holiday season, mystery shoppers will have direct access to Plastic Free July. Here's how to be involved: 

Get started – if this is the first you’ve heard of Plastic Free Foundation, or, you want to help to end plastic waste, then the resources here can help.

Register for the official Plastic Free July Challenge – if you want to choose to refuse plastic, you can join the challenge and hold yourself and others accountable.

Find out what you can do in your local community – tips to reduce plastic waste in your local community.

We’d love to hear if you do decide to get involved in our #WhatSUP campaign so feel free to reach out to to share your involvement.