Experience the Ipsos Difference
The world’s largest brands trust Ipsos for Mystery Shopping, because our programs are better designed, better executed and drive better impact, but don’t just take our word for it.
Ipsos is great. A true partner in every sense of the word. Through rigorous quality control measures, they provide the utmost in data integrity and Mystery Shop program performance. The Ipsos team has provided us with strategic insight and actionable recommendations that we have used to inform our investments in dealership relationship management efforts.
Ipsos offers great collaboration, communication, execution. Altogether, very satisfying relationship and products!
Ipsos is a valued partner for us. We selected Ipsos after a thorough review of several research firms and launched our program with them last fall. They bring the resources and best practices that you expect from a large research firm, along with a focus on customization and personalization that you expect from a much smaller firm. Thanks to Ipsos’ research methodologies, our program has provided us with an additional lens on our business. And, thanks to the high standards, expertise, and thoughtfulness of our Ipsos team, we are developing actions we can take to further enhance our customer experience.
Are you delivering on your promises to customers every step of the way?
With Mystery Shopping, Ipsos provides objective, unbiased feedback from trained “customers” – Mystery Shoppers – to measure how organizations deliver on Brand and CX promises across markets, touchpoints and channels. The world’s largest brands trust Ipsos because our programs are better designed, better executed and drive better impact.
To learn how we can help your organisation consistently deliver against your brand promises, get in touch.
What is Mystery Shopping?
Mystery Shopping measures the delivery of brand and Customer Experience (CX) promises made to customers across every customer touchpoint, channel, and market. Through this method of research, Mystery Shoppers are provided a specific set of activities to perform along with a survey to record details about their experience and supporting photos. Ipsos then partners with our clients to take corrective action at the site-level and summarise common trends. The insights are used to improve training for staff, understand which elements of the journey might not be working as expected, monitor quality and compliance with regulations – and more. Mystery Shoppers are compensated for their time and get exciting perks, like free train tickets or taxi rides, meals in restaurants, or products they can keep.
Operations
Evaluate frontline staff performance against brand standards.
Regulatory Compliance
Ensure legal requirements are met.
Market Research
Gain competitive intelligence and learn from industry best practices.
Human Resources
Measure the effectiveness of training programs.
Marketing and sales
Assess the impact of new product launches and promotional offers.
Supply Chain Management
Optimize channel strategy and partner promotions.
About Ipsos
Ipsos is one of the world's leading market research companies, operating in 90 markets and employing 18,000 people. Our passionately curious research professionals, analysts, and scientists have built unique multi specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. Learn more.
To learn how we can help your organization consistently deliver against your brand promises, get in touch.
